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"AI-powered system" felt exciting a few months ago... Now, it's eye-rolling for many. I recently took a step back with AI:
(I share more about my system ↓ in the P.S.) But I am being honest with you:
And my prediction is: They will keep working for a period in 2026. Until they lose effectiveness. And people will go back to using a human-in-the-loop approach. Now is the opportunity to maximize this until there is ROI. And change things when they stop working. But, whenever I let AI send messages for me… Something always feels off. Both in the actual output and within. I wrestled with it for a while… But I can’t bring myself to use AI-generated messages to build relationships with prospects. It simply does not work for me. Am I leaving money on the table? In the short term, perhaps… But I don’t believe I am in the long run. Here is what I use AI for: 1) Validate my leads 2) Suggest comments that I manually edit 3) Suggest high context DMs that I manually edit It works for me. And it feels right. My takeaway: -AI is a great tool if you use it the right way FOR YOU. P.S. Today I am closing the 9-day trial for my community, where I teach how I use AI to generate clients in <30 minutes a day. All info here: https://bit.ly/9d-conn |
Tips about LinkedIn lead generation
I keep seeing posts that tell you that “Claude replaced manual outreach”. And those posts get thousands of interactions...But my observation with AI is that depending on the level of personalization… Out of 100 messages, AI can get: 20 high-quality ones that might convert 50 “ok” ones (which might not be enough) 30 very bad messages that damage reputation I have been using Claude and AI for a year for my outreach… Automating outreach works well when you want to personalize very simple things...
I sent over 30 LinkedIn DMs this week. Wrote zero of them from scratch. Here's what actually happened. At first, I made Claude research the top 5 challenges my ICP has that my business can solve. I feed a lead's profile and recent posts into Claude. Then it generates 3 DMs for me and I pick one. Claude drafts the message. I read it, change a few words, adjust the tone, and sometimes rewrite the ending. Then I send it. The whole thing takes about 1-2 minutes per lead instead of 10. But here's...
Everyone is looking for the perfect DM script. The right words. The right length. The right emoji placement. As if somewhere out there is a magic sentence that unlocks every reply. I've sent thousands of cold DMs. The ones that work don't have better words. They have better attention behind them. When I DM an agency founder, I'm not looking for something to compliment. I'm looking for something specific that tells me how they think. Sometimes it's in a post. Sometimes the post gives me...