Why most outreach gets ignored
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Everyone is looking for the perfect DM script. The right words. The right length. The right emoji placement. As if somewhere out there is a magic sentence that unlocks every reply. I've sent thousands of cold DMs. The ones that work don't have better words. They have better attention behind them. When I DM an agency founder, I'm not looking for something to compliment. I'm looking for something specific that tells me how they think. Sometimes it's in a post. Sometimes the post gives me nothing and the real insight is sitting in their profile. The question I ask has to be something they can answer without putting their phone down and thinking for three minutes. If it feels like homework, it's getting ignored. It sounds simple because it is. But simple isn't the same as easy. Paying genuine attention to a stranger's work before reaching out takes more effort than copying a template. That's exactly why it works. Most people won't do it. P.S. I am opening my community to 10 new people next month. Reply "waitlist" to be notified first. |
Stef Curcio
Tips about LinkedIn lead generation
I keep seeing posts that tell you that “Claude replaced manual outreach”. And those posts get thousands of interactions...But my observation with AI is that depending on the level of personalization… Out of 100 messages, AI can get: 20 high-quality ones that might convert 50 “ok” ones (which might not be enough) 30 very bad messages that damage reputation I have been using Claude and AI for a year for my outreach… Automating outreach works well when you want to personalize very simple things...
I sent over 30 LinkedIn DMs this week. Wrote zero of them from scratch. Here's what actually happened. At first, I made Claude research the top 5 challenges my ICP has that my business can solve. I feed a lead's profile and recent posts into Claude. Then it generates 3 DMs for me and I pick one. Claude drafts the message. I read it, change a few words, adjust the tone, and sometimes rewrite the ending. Then I send it. The whole thing takes about 1-2 minutes per lead instead of 10. But here's...
I built an appointment setter AI agent for my clients. But I recommend that they not use it. (At least not without some editing) At low volumes, you can run it for free... And it: Suggest replies to messages Generates Icebreakers Evaluates your DMs However… Outreach is a game of nuances. And I say 2 DM elements make outreach successful: 1) Curiosity 2) Social calibration And AI cannot do this as well as a human can. For example: If someone shares professional content… I avoid sending a casual...