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I built an appointment setter AI agent for my clients. But I recommend that they not use it. (At least not without some editing) At low volumes, you can run it for free...
However… Outreach is a game of nuances. And I say 2 DM elements make outreach successful: 1) Curiosity 2) Social calibration And AI cannot do this as well as a human can. For example:
I avoid sending a casual DM unrelated to business.
I might want to use that to start a conversation. AI can give you ideas when you do not know how… To start and continue a conversation. But the human touch is what ultimately makes a difference. P.S. I am hosting an event with Lana Iwabuchi today in 2h. I will share more about lead generation. You can join here: https://lnkd.in/gGnuNykG |
Tips about LinkedIn lead generation
I keep seeing posts that tell you that “Claude replaced manual outreach”. And those posts get thousands of interactions...But my observation with AI is that depending on the level of personalization… Out of 100 messages, AI can get: 20 high-quality ones that might convert 50 “ok” ones (which might not be enough) 30 very bad messages that damage reputation I have been using Claude and AI for a year for my outreach… Automating outreach works well when you want to personalize very simple things...
I sent over 30 LinkedIn DMs this week. Wrote zero of them from scratch. Here's what actually happened. At first, I made Claude research the top 5 challenges my ICP has that my business can solve. I feed a lead's profile and recent posts into Claude. Then it generates 3 DMs for me and I pick one. Claude drafts the message. I read it, change a few words, adjust the tone, and sometimes rewrite the ending. Then I send it. The whole thing takes about 1-2 minutes per lead instead of 10. But here's...
Everyone is looking for the perfect DM script. The right words. The right length. The right emoji placement. As if somewhere out there is a magic sentence that unlocks every reply. I've sent thousands of cold DMs. The ones that work don't have better words. They have better attention behind them. When I DM an agency founder, I'm not looking for something to compliment. I'm looking for something specific that tells me how they think. Sometimes it's in a post. Sometimes the post gives me...