The lie about Claude creator say


I keep seeing posts that tell you that “Claude replaced manual outreach”.

And those posts get thousands of interactions...

But my observation with AI is that depending on the level of personalization…

Out of 100 messages, AI can get:

  • 20 high-quality ones that might convert
  • 50 “ok” ones (which might not be enough)
  • 30 very bad messages that damage reputation

I have been using Claude and AI for a year for my outreach…

Automating outreach works well when you want to personalize very simple things like:

  • What is the scope of their business
  • What ICP is your lead targeting
  • What industry are they in

If you try to create real personalization that builds relationships…

Where it creates a link between the personalized bit and how that relates to you or your offer…

It can create absurd connections…

Or straight-up lies.

And when it comes to appointment setting…

It simply does a poor job when run on autopilot.

(I have purposely responded to clear AI autoresponders to see conversations going off infinite loops)

Here is what I have found to REALLY leverage Claude for outreach:

1) Get it to create 3-4 messages 2) Pick one that feels right 3) Edit before sending

P.S. I am sharing my Claude process for €9 next week. Reply “Claude” to receive a notification when it’s ready.

Stef Curcio

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