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I keep seeing posts that tell you that “Claude replaced manual outreach”. Out of 100 messages, AI can get:
I have been using Claude and AI for a year for my outreach… Automating outreach works well when you want to personalize very simple things like:
If you try to create real personalization that builds relationships… Where it creates a link between the personalized bit and how that relates to you or your offer… It can create absurd connections… Or straight-up lies. And when it comes to appointment setting… It simply does a poor job when run on autopilot. (I have purposely responded to clear AI autoresponders to see conversations going off infinite loops) Here is what I have found to REALLY leverage Claude for outreach: 1) Get it to create 3-4 messages 2) Pick one that feels right 3) Edit before sending P.S. I am sharing my Claude process for €9 next week. Reply “Claude” to receive a notification when it’s ready. |
Tips about LinkedIn lead generation
I sent over 30 LinkedIn DMs this week. Wrote zero of them from scratch. Here's what actually happened. At first, I made Claude research the top 5 challenges my ICP has that my business can solve. I feed a lead's profile and recent posts into Claude. Then it generates 3 DMs for me and I pick one. Claude drafts the message. I read it, change a few words, adjust the tone, and sometimes rewrite the ending. Then I send it. The whole thing takes about 1-2 minutes per lead instead of 10. But here's...
Everyone is looking for the perfect DM script. The right words. The right length. The right emoji placement. As if somewhere out there is a magic sentence that unlocks every reply. I've sent thousands of cold DMs. The ones that work don't have better words. They have better attention behind them. When I DM an agency founder, I'm not looking for something to compliment. I'm looking for something specific that tells me how they think. Sometimes it's in a post. Sometimes the post gives me...
I built an appointment setter AI agent for my clients. But I recommend that they not use it. (At least not without some editing) At low volumes, you can run it for free... And it: Suggest replies to messages Generates Icebreakers Evaluates your DMs However… Outreach is a game of nuances. And I say 2 DM elements make outreach successful: 1) Curiosity 2) Social calibration And AI cannot do this as well as a human can. For example: If someone shares professional content… I avoid sending a casual...