You getting one of these 2 types of DM replies?


There are 2 types of positive DM replies.

One converts, the other less.

My experience comes from:

  • Having sent over 2k DMs via LinkedIn
  • Closing 150 clients in the inbox

The way these 2 types of positive replies are created is different.

1. The "showing curiosity" type

This is what is usually generated via cold outreach.

You receive a reply from the prospect along the lines of:

"That's interesting. Tell me more".

Or some variation of that that might include a request for a meeting.

You have generated curiosity, but for the prospect, you are a commodity.

These are easier to get but for some reason or another, these leads are hard to convert.

2. The "showing trust" type

This is where you build a relationship with the prospect.

You curate a seamless sales process where the lead trusts you with information they don't share publicly.

Prospects are less likely to waste your time, not following up... And these are the easiest to convert.

In my experience, # 2 is where the money is.


To get number#2 I do this:

1) I optimized my account

So I speak to the needs of my ideal prospects.

In my world is: "Clients with no traffic or followers in <​14 days on LinkedIn".

2) I post content

When I connect and DM, my prospects are likely to go check out what I do.

3) I warm up their account

I commented twice before reaching out.

4) I DM a curiosity lead question

I ask a question out of pure curiosity.

5) I pivot to a "business" talk

I smoothly explore a possible need I can solve.

P.S. I will reopen the onboarding to the community in April. Reply "waitlist" to be notified before everyone else.

Stef Curcio

Tips about LinkedIn lead generation

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