|
There are 2 types of positive DM replies. One converts, the other less. My experience comes from:
The way these 2 types of positive replies are created is different. 1. The "showing curiosity" type This is what is usually generated via cold outreach. You receive a reply from the prospect along the lines of: "That's interesting. Tell me more". Or some variation of that that might include a request for a meeting. You have generated curiosity, but for the prospect, you are a commodity. These are easier to get but for some reason or another, these leads are hard to convert. 2. The "showing trust" type This is where you build a relationship with the prospect. You curate a seamless sales process where the lead trusts you with information they don't share publicly. Prospects are less likely to waste your time, not following up... And these are the easiest to convert. In my experience, # 2 is where the money is. P.S. I will reopen the onboarding to the community in April. Reply "waitlist" to be notified before everyone else. |
Tips about LinkedIn lead generation
I keep seeing posts that tell you that “Claude replaced manual outreach”. And those posts get thousands of interactions...But my observation with AI is that depending on the level of personalization… Out of 100 messages, AI can get: 20 high-quality ones that might convert 50 “ok” ones (which might not be enough) 30 very bad messages that damage reputation I have been using Claude and AI for a year for my outreach… Automating outreach works well when you want to personalize very simple things...
I sent over 30 LinkedIn DMs this week. Wrote zero of them from scratch. Here's what actually happened. At first, I made Claude research the top 5 challenges my ICP has that my business can solve. I feed a lead's profile and recent posts into Claude. Then it generates 3 DMs for me and I pick one. Claude drafts the message. I read it, change a few words, adjust the tone, and sometimes rewrite the ending. Then I send it. The whole thing takes about 1-2 minutes per lead instead of 10. But here's...
Everyone is looking for the perfect DM script. The right words. The right length. The right emoji placement. As if somewhere out there is a magic sentence that unlocks every reply. I've sent thousands of cold DMs. The ones that work don't have better words. They have better attention behind them. When I DM an agency founder, I'm not looking for something to compliment. I'm looking for something specific that tells me how they think. Sometimes it's in a post. Sometimes the post gives me...