I sent over 30 LinkedIn DMs this week. Wrote zero of them from scratch. Here's what actually happened. At first, I made Claude research the top 5 challenges my ICP has that my business can solve. I feed a lead's profile and recent posts into Claude. Then it generates 3 DMs for me and I pick one. Claude drafts the message. I read it, change a few words, adjust the tone, and sometimes rewrite the ending. Then I send it. The whole thing takes about 1-2 minutes per lead instead of 10. But here's...
about 2 months ago • 1 min read
Everyone is looking for the perfect DM script. The right words. The right length. The right emoji placement. As if somewhere out there is a magic sentence that unlocks every reply. I've sent thousands of cold DMs. The ones that work don't have better words. They have better attention behind them. When I DM an agency founder, I'm not looking for something to compliment. I'm looking for something specific that tells me how they think. Sometimes it's in a post. Sometimes the post gives me...
about 2 months ago • 1 min read
I built an appointment setter AI agent for my clients. But I recommend that they not use it. (At least not without some editing) At low volumes, you can run it for free... And it: Suggest replies to messages Generates Icebreakers Evaluates your DMs However… Outreach is a game of nuances. And I say 2 DM elements make outreach successful: 1) Curiosity 2) Social calibration And AI cannot do this as well as a human can. For example: If someone shares professional content… I avoid sending a casual...
2 months ago • 1 min read
There are 2 types of positive DM replies. One converts, the other less. My experience comes from: Having sent over 2k DMs via LinkedIn Closing 150 clients in the inbox The way these 2 types of positive replies are created is different. 1. The "showing curiosity" type This is what is usually generated via cold outreach. You receive a reply from the prospect along the lines of: "That's interesting. Tell me more". Or some variation of that that might include a request for a meeting. You have...
2 months ago • 1 min read
"AI-powered system" felt exciting a few months ago... Now, it's eye-rolling for many. I recently took a step back with AI: I stopped letting AI send DMs on my behalf. (I share more about my system ↓ in the P.S.) But I am being honest with you: AI-generated messages work And my prediction is: They will keep working for a period in 2026. Until they lose effectiveness. And people will go back to using a human-in-the-loop approach. Now is the opportunity to maximize this until there is ROI. And...
2 months ago • 1 min read
Here is a step-by-step conversation that goes to an "offer".No pitch on day one. No templates. Just a real conversation. Here's how it played out.(how to master and systemize this process below in the P.S.) Day 1 — The Opener I thanked J. for connecting, shared something personal about living in Japan, acknowledged her content, and asked a question specific to HER situation. Not "what's been keeping you busy?"Something that showed I actually looked at her profile. She lit up. Told me Japan is...
2 months ago • 1 min read
I do not use AI to send DMs for me. I used to. It simply did not feel right for me.And also I learned this:The human touch cannot be replicated at scale. But I still use it to boost my outreach. (click here to learn how to get started with a 9-day trial to build this - offer closes on Friday)I use this 3-step process: Step#1 AI validates leads: After validation, I segment leads into high and low tiers. Step#2 Account warmup: Before reaching out, I warm up the prospects with AI-suggested...
2 months ago • 1 min read
There's a moment in every conversation where you either earn the right to talk business... or you don't. For me, that moment comes down to permission. I need to see one of two signals:1) The prospect shares a challenge I'm equipped to solve2) They acknowledge something related to my area of expertise in a positive way.( I teach these principles in my community. Get the 9-day trial access here:https://docs.google.com/document/d/1nUS5KiitH9RLRjZoVnQ5AYrjfNTWJm0x5Y8oXlDQgHU/edit?usp=sharing )...
2 months ago • 1 min read
I just dropped a new 16-minute video training. It's about getting leads on LinkedIn, even if you have no audience, no followers. I also walk through why most outreach fails in the first place: Templated DMs, wrong targeting, over-relying on automation And what actually works right now, since in 2025, reach went down by up to 70% for most creators. The short version: It's about building real relationships at scale with a system that doesn't eat up your whole day. In the video, I cover the...
3 months ago • 1 min read